Sunday, 1 July 2007
More WWE Slamming Over Benoit Episode
Two extremely gripping pieces of commentary about the fallout from the Benoit Murder-suicide.
The first one takes a hard look at the 'sports entertainment' industry and profession, whereas the second turns the issue on its head and takes a tougher stand on sports media coverage on the entire debacle.
Also, a curious cameo appearance by wikipedia that led to some short-lived but no-less-wild speculation
Saturday, 30 June 2007
...While Cadbury schteppes on the Gas
Cadbury Schweppes' America Division launches 'Accelerade' as a direct competitor to Pepsico's sports drink behemoth Gatorade and Coke's Powerade. Powered by a furious media (new and old) advertising campaign courtesy Y&R San Fransisco, they look all set to take on the already-well-positioned and dominant players in the field.
Full story from NYT.
Gatorade goes to the Dogs
Money Quote:
"When you have science created by the team that created the most well-known and best-selling sports drink in the world, people become interested"
So Spike gets no say in this whatsoever?
What's in a Name?
A lot for sure - especially when it comes to American sports franchise marketing - and apparently not just limited to the major league squads.
Here's a funny story about recent attempts at nomenclature nomination for a Minor League Basketball team from the capital city of the Hawkeye State.
Can you really blame them when names like Iowa 'Barnstormers' and 'Lumberkings' were already taken?
Wednesday, 27 June 2007
Benoit Murder spells Raw Deal for WWE
The world of "Sports Entertainment" has been thrown into a bit of a tizzy to say the least, what with another wrestler biting the dust - though this time it was no accident. Ironically, the wrestling entertainment giants were running a two-week feature called 'Death Angle', involving the 'fake' death of Board Chairman Vince McMahon.
The death of Chris Benoit (and his family) came as a shock to wrestling fans and colleagues alike, causing the producers at WWE to replace their Monday Night Raw edition of the Death Angle series with a three hour tribute to the 'Rabid Wolverine'. While more viewers than usual might have tuned in to pay their respects to the deceased ex-intercontinental champion, grief turned to anger over the next 24 hours as news unfolded of the case being dubbed a double-murder suicide. As police reports confirmed Chris Benoit's hand in taking the lives of his wife and child, before taking his own, critics lashed out at the organization for its part to play in celebrating a murderer on monday night.
It is indeed quite the spot of bother that the WWE is having to deal with, for if claims are true that they had no idea about the murder prior to the investigations, they had little choice but to air a tribute rather than an insensitive 3 hour episode faking their chairman's death. As more theories behind the tragedy come forward, including accusations of steroid abuse going unchecked in the profession, this has surely one Backlash that the WWE can't be too thrilled about having to deal with.
Subscribe to:
Comments (Atom)