...While Cadbury schteppes on the Gas

Cadbury Schweppes' America Division launches 'Accelerade' as a direct competitor to Pepsico's sports drink behemoth Gatorade and Coke's Powerade. Powered by a furious media (new and old) advertising campaign courtesy Y&R San Fransisco, they look all set to take on the already-well-positioned and dominant players in the field.

Full story from NYT.